Mythos Legends is no stranger to entertainment. For 12 years, beginning in 1985, Tim McClure and Michael Blair directed GSD&M’s creative teams in producing “Don’t mess with Texas,” the most successful antilitter campaign in history. Widely regarded as “music videos,” the 26 commercials the agency produced for the Texas Department of Transportation are still among the state's most memorable “Don’t Messages.”
Tim wrote and produced “Texas: The Big Picture,” the first IMAX movie about the Lone Star State. He also co-produced two popular indie movies, “Drop Dead Sexy,” starring Crispin Glover and Jason Lee, and “Slam Planet,” a documentary on the slam poetry movement.
The bumper sticker that started it all. This intriguing "Don't mess with Texas" message began appearing on the pickup trucks of our target audience, males 18-24.